The Foods of Athenry are delighted to have been awarded three new "free from" accolades in last night's national FreeFrom Food Awards in Dublin.

The food and drink industry awards aim to recognise, encourage and reward the achievements of free-from producers and the excellence of their products. In 2017, the Foods of Athenry won awards in three food categories - crackers and crispbreads, bars, and biscuits and cookies. The awards are:

In celebrating great free-from food and raising awareness of Coeliac disease for Coeliac Awareness Week, all gluten free products including last night's award winners, are 20% off until midnight on the 15th May!

These taste awards build upon our success in the 2016 awards, where we won seven awards over six competition categories including the industry Innovation prize.

You can find all the other excellent winners on the Free From Food Awards website. Thank you to everyone for your support and to the Free From Food Award judges.

Coeliac Awareness Week has come round again and as usual it's not only a great opportunity to raise awareness of coeliac disease but also to celebrate great gluten free food.

This year we've got some great offers for you plus we're part of some exciting events and giveaways.

 

Online shop offer

We are offering a massive 20% off our online shop for the whole of Coeliac Awareness Week (live now until midnight on 15th May) so make sure you stock up on all your favourite products and maybe even try something new. Simply use code GFGOODNESS at the checkout to apply the saving. All of our gluten free products are included in the offer, from cereals and toasts, to cakes, cookies, bars and more.

Shop online >

 

Win a hamper

We are running a great competition with the Coeliac Society of Ireland to win a huge hamper of gluten free goodies from us worth over €45. It includes our very popular cookie shot and flapjack snack packs, our delicious premium breakfast granolas, and our range of twice-baked sodabread toasts. Head over to their Facebook Page to take part.

 

Daily giveaways

If you follow us on Instagram or Facebook you'll have a chance to win a different product every day for the whole of Coeliac Awareness Week! Just follow us on Instagram @foodsofathenry and then follow the simple instructions for the chance to win. Good luck!

 

Gluten free pop up shop

All this week you can shop our full range in a 100% gluten free and coeliac-friendly pop up shop. The shop is called Unglu-d and you can find it at 53 South William Street, Dublin. As well as our products you'll find lots of other great gluten free brands, plus all the proceeds raised will be donated to the Coeliac Society of Ireland!

 

Great in-store promotions

There are lots of great deals to be had this month at your local shops and supermarkets.

In Dunnes Stores until the 16th May there is 20% off:

  • Brownie Cookie Shots
  • Blondie Cookie Shots
  • The Works Flapjacks
  • Just Oats Flapjacks
  • Multi-Seed Soda Bread Toast
  • Multi-Seed with Cumin Soda Bread Toast
  • Cranberry & Hazelnut Soda Bread Toast
  • Honeyed Almond & Rosemary Soda Bread Toast

 

Tesco Ireland has 20% off the following products until 28th May:

  • Brownie Cookie Shots
  • Blondie Cookie Shots
  • The Works Flapjacks
  • Strawberry  & Vanilla Granola
  • Nutty Crunch Granola

 

Supervalu has 25% until the end of May on:

  • Brownie Cookie Shots
  • Blondie Cookie Shots
  • The Works Flapjacks
  • Just Oats Flapjacks
  • Multi-Seed Soda Bread Toast
  • Multi-Seed with Cumin Soda Bread Toast
  • Cranberry & Hazelnut Soda Bread Toast
  • Honeyed Almond & Rosemary Soda Bread Toast
  • Very Berry Omega Rich Granola
  • Nutty Crunch Granola
  • Mega Munch Muesli

 

The Coeliac Society of Ireland has organised lots of events throughout the week and you can find out more on their website.

Friday, 02 December 2016 13:09

Gluten Free Gift Idea: New Gourmet Gift Boxes

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Owner of The Foods of Atherny, Siobhan Lawless, presents the new gluten free Gourmet Gift Boxes - the perfect Christmas gift for foodies.

Find out all about The Foods of Athenry's delicious gluten free range including the new gift boxes in our video:

There are six all-natural gift boxes to choose from at only €29.90 each including free delivery:

  • Gluten Free Christmas Essentials
  • Chocolate Celebration Gift Box (gluten free)
  • Vegan Variety Gift Box (gluten & dairy free)
  • Dieters' Delight Gift Box (gluten free)
  • Tempting Treats Gift Box (gluten free)
  • Christmas Essentials (contains wheat)

We were delighted that earlier this year our Very Fruity Mince Pies were awarded a maximum three stars in the prestigious Great Taste Awards. It was an honour for us, as well as a huge thumbs up for speciality and free from food.

Our mince pies are made up of sweet shortcrust pastry wrapped around our own homemade fruitmince filling - made from a unique, original recipe as all our products are. Baked in our speciality gluten free bakery, these mince pies are wheat, gluten and dairy free and suitable for coeliacs and vegans.

Over the weekend we were once again thrilled to see our mince pies celebrated in The Times among their Foodies' Top 40 seasonal picks!

Foodies top 40 The Times

Use code GREATTASTE for an exclusive 25% off our award winning gluten free mince pies online. Offer ends midnight Friday 9th December.

 

 

The Foods of Athenry are proud to sponsor the first ever MADRA 5K Doggy Dash to help raise money for the vital work MADRA do finding forever homes for unwanted, neglected, abused or abandoned dogs.

The five kilometre sponsored run will take place on Sunday 9th October in Cappagh Park Knocknacarra. Walk, jog or run the 5k route which takes you around the Cappagh Park playing fields and through parts of scenic Barna Woods. The course is flat and fast so perfect for first timers and also a great PB opportunity for the more seasoned runner. Dogs are not permitted to enter but are welcome to come and support! 

Early bird entry of €18 is available until the 5th of September and will go up to €22 thereafter. The first 150 entrants will receive a printed technical running t-shirt to wear on the day.

All online entrants will receive a sponsorship envelope and are asked to try and raise a minimum of €20 for MADRA. A prize will be awarded to the person who raises the most funds. This event is being held in conjunction with MADRA's 'Raise the Wuff' fundraising campaign.

This is a great cause and one close to our hearts. With our most recent (furry) addition to the family a rescue pup called Lennie we know first-hand the amazing work charities like MADRA do to rehabilitate and rehome dogs in need. They are also a wonderful local charity so please come along and support!

REGISTER ONLINE

 

Thursday, 04 August 2016 15:10

Win Gluten-Free Bite Boxes with the Foods of Athenry

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Never be hungry again! We have sets of five Bite boxes ready to give away to three lucky winners.

To enter the competition, simply share your best "hangry" selfie (that's hungry and angry!) on Instagram or Twitter for the chance to win a set of five gluten-free snack boxes. Don't forget to tag us @FoodsofAthenry and #BiteSuperSnacking.

The Bite box is certified gluten-free and contains a snack-sized pot of houmous, chocolate biscuit bar, box of fruit and seeds, and multiseed crackers. Competition ends midnight 31st October 2016.

Good luck!

Family-run Irish company The Foods of Athenry has once again been celebrated in this year’s Great Taste Awards, announced on 28th July 2016.

The Foods of Athenry’s range of gluten-free sodabread toasts were all awarded stars in the 2016 Great Taste Awards, bringing the company to over 50 taste accolades for its all-natural and additive-free products.

The products awarded are:

·        3 stars - Cumin and Multiseed Gourmet Sodabread Toasts

·        2 stars – Multiseed Gourmet Sodabread Toasts

·        1 star – Cranberry and Hazelnut Gourmet Sodabread Toasts

·        1 star – Honeyed Almond and Rosemary Gourmet Sodabread Toasts

·        1 star – Very Fruity Mince Pies

Based in the rolling fields of Athenry, the company has been at the forefront of gluten-free products in Ireland in the past decade. With multiple celebrity fans including Ellie Goulding, John Cleese and Roz Purcell, they offer gluten free food that does not skimp on taste. 

The Great Taste Awards, first established in 1994, are considered one of the highest honours for food products internationally, and are decided by a panel of industry judges in a blind taste test.

These awards followed fast on the heels of the company’s record seven wins at Ireland’s very first Free From Food Awards announced in May of this year. The awards couldn’t be better timed for the Foods of Athenry, coinciding with the emotional five-year anniversary of a fire at the family farm which burnt the bakery to the ground and halted business for months. Company owner Siobhan Lawless said,

“We’ve come a long way in the last five years since the fire that burnt us out. More than 50 taste awards later I feel so blessed to have our products continually acknowledged as being some of the best in the world. And this year to be awarded the ultimate honour of a 3* Great Taste Award for a gluten-free product is a huge thumbs up for ourselves and the gluten-free community.”

This year producers from across the UK and Ireland entered 10,000 products into the Great Taste Awards with only 141 foods achieving the highest and most coveted rating, three stars. The esteemed awards had 878 foods achieving 2 stars and 2520 were awarded a 1 star, making only 35% of entries accredited at all.

 

What the Great Taste Awards judges said about us:

Multiseed with Cumin Sodabread Toasts: “The crunch is excellent and the cumin is very well judged. Overall a delightful cracker.”

Multiseed Sodabread Toasts: “Excellent crunch, rich in seeds, full-flavoured, a very versatile cracker.”

Cranberry & Hazelnut Sodabread Toasts: “It is evident that good quality ingredients have been used.”

Honeyed Almond & Rosemary Sodabread Toasts: “The rosemary teases and the almonds are muted but very good.”

Gluten Free Mince Pies: “We applaud the care and generosity that has gone into making these, deeply filled exceptionally fruit generous pies.”

Friday, 22 July 2016 11:59

Gluten-Free on the Go

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Whether you’re new to the gluten-free lifestyle or an old-hand, here’s our best tips for always being prepared – and never being hungry – when you’re out and about.

 

Dips and veggies

Prepare portions of baby cherry tomatoes, carrot, cucumber and celery sticks for an all-round healthy snack.  Add hummus for dipping to help keep you stay feeling fuller for longer. Make use of the smallest boxes from your tupperware set so your vegetable snacks can be easily slipped into a bag and preventing any squishing. Pre-prepared and kept sealed and refrigerated they should last for several days, ready for you to grab before you head out somewhere in a hurry.

 

Dried fruit & nuts

Re-sealable boxes or bags of dried fruit and nuts are another healthy and energy-filled snack you can store at work or in your bag for on-the-move snacking. Try a combination of:

·        Dried cranberries

·        Raisins or sultanas

·        Pumpkin seeds

·        Sunflower seeds

·        Cashew nuts

·        Walnuts

·        Almonds

Buying big bags of these and mixing and matching as you like can be a really cost-effective way of creating a cupboard-full of snacking material. Nuts are packed full of protein, essential fats and fibre as well as other nutrients and dried fruit will give you a sugar injection if you’re feeling the mid-morning or afternoon slump.

 

 

Gluten-Free Sodabread Toasts

Munched on their own or with homemade or shop-bought toppings, these gluten-free sodabread toasts are a really versatile savoury gluten-free snack. Try topping your toasts with avocado, hard or soft cheeses or with your favourite dip of choice for gluten-free deliciousness on the go.

 

Granola

Not just for breakfast, dry granola is a great snack all day. It has the advantage of not taking up much space and the inclusion of dried fruit, nuts and seeds are a great source of energy.

 

Something sweet

Sometimes you just want something sweet to snack on. There’s lots of gluten-free bars and cakes out there that you can buy and stock up on which are already in handy wrapped individual portions. Re-sealable packs are even better for grazing throughout the day, like our Flapjack mini-bites and Cookie Shots.

 

Crisps

There are quite a few crisp brands including many of the main supermarket’s own-brand crisps which have gluten-free flavours suitable for coeliacs but always check the packaging each time. The Gluten Free Student Cookbook has put together a really useful list of gluten-free crisp flavours and brands. There’s also some great Irish companies out there making certified gluten-free crisp products such as Keogh’s and O’Donnell’s.

For snack-hunting coeliacs, keep up to date on the latest food labelling terminology and rules on the Coeliac Society of Ireland’s website: https://www.coeliac-ireland.com/live-gluten-free/food-labelling/.

 

The Bite box

And if you want a super simple option, The Foods of Athenry’s new Bite box is a gluten-free snack pack with a bit of everything you fancy in it. It’s got all the components for a light lunch or an on-the-go snack at 338 calories, with the combined ingredients of a pot of hummus, 25g of multi-seed crackers, an orange chocolate biscuit bar, and a pack of mixed fruits and sunflower seeds. It has also got a long shelf-life, perfect for stocking up at home.

 

 

 

Monday, 04 July 2016 14:28

50% off Award Winning Gluten-Free Products

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To celebrate the Foods of Athenry's multiple wins at Ireland's first Free From Food Awards this May, we're giving you 50% off the following award-winning gluten-free products:

Simply use promotional code FREEFROM during check-out to claim the 50% offer. Stock up now as this offer is only available until midnight 8th July!

Shop the gluten-free range now >

 

Check out our blog to see all the winning products.

It was 9.30 a.m. on the morning of the 29th June 2011. We were on birthday time as it was Pauls 50th birthday only the day before and were in the house having a late and leisurely breakfast with some of the kids. The farmhouse is no more than 20 metres from the bakery.

We heard a whooshing sound, and thought it was a lorry pulling up. So Paul looked out the window to check if he was needed to go help with a delivery. He said ‘the bakery is on fire’, and started to run. I thought he was joking.

The rest of the day unfolded, and the bakery burned for 24 hours. The house was smoke damaged and all the wires were melted. No phone, light or heat. We had to move out for a while.

Even after all this time, I don’t like to recall the sequence of events. The assault on the senses, heat, sound, smell, images burned on your brain. I remember it now as a movie I once watched; a spectator with no starring role. I felt guilty. I recalled walking through the previous evening, the place so bright and shiny; smelling fresh and hopeful. We had just built on the second bakery in preparation for the launch of the new gluten-free line. New machines and packaging bulged from the seams. I had ran my fingers along the walls and thought how far we had come both in life and in the previous few years having made the decision to sell the dairy cows. All our years of marriage, five healthy children, and a growing new business. I recalled feeling proud. Pride is a sin. Retribution was at hand. I felt an unreasonable guilt, as if it was somehow my fault.

What motivates you to carry on, to pick up? In our case, it was the kids. Eoin, who lived and worked with us in the business; having completed his degree in building engineering was the driving force. He told his father ‘we did it before, we’ll do it again’. He organised dumper trucks and an army of young helpers. The place started to look like a summer camp for young adults. They were amazing and inspiring and motivating and just wonderful.

 

People in general were just so great. Customers, retailers, friends. We were thankful.

The fire was an accident. No blame necessary. No room for negativity. Years on, we remember the positive things. Some of those memories still fill my heart with joy, and the images still bring a smile. We became closer as a family. When your children are small, you hold their hands. At that point in our lives, they held ours. This is what we choose to remember.

Five years on, we are in a good place. The business uncertainty following all the heavy losses of being under insured and out of business for 10 months now in the past.

The learnings? I see the positivity in everything, even if it is just the lesson learnt. I see wonder and opportunity in the everyday. I see the joy in nature. I see my children through new eyes. Paul and I are stronger and better than ever.

Life has been good to us. The fire was not a roadblock on our journey. It was a speedbump.

Love to all,

Siobhan

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