Thursday, 13 July 2017 11:45

Our brand baby journey

Like any newborn, the name is carefully chosen. After all, you’ll carry it with you for a long time. With a food company, the same considerations re: personality, how it rolls off the tongue, how it feels; all combine to name the baby.

As time goes by, because with any luck - every night you go to bed smarter than when you woke up – you see where improvements can be made. A business is an evolutionary process, and to stand in the way of evolution is to wither and die. There's been lots of extra work going on behind the scenes here and we're excited to finally share what we've been working on.

Our main focus is always on making quality, all-natural products from original recipes packed with flavour - something for everyone even if they are on a restricted diet. The range we offer has grown so much over the last few years and it seemed the right time to give our brand and logo an update.

Everything we produce is baked with love here on our family farm in Athenry so our farmhouse still takes centre stage but with a more modern look. We wanted to make sure that if you loved our granola or cookie shots that you could easily recognise our other products, so watch out for our new-look packaging coming soon. Same delicious products inside of course!

That's not all though because we've also been working on some exciting brand new products we can't wait to tell you all about. Watch this space...

TFOA LOGO 9mar17

Last modified on Thursday, 13 September 2018 12:34

Capital and other initiatives in this company are co-funded by the European Regional Development Fund and Enterprise Ireland under the Border, Midland and Western Regional Operational Programme 2014-2020. The aim of the initiatives was to purchase assets to allow the company to increase productivity resulting in improved competitiveness, and to recruit a key manager bringing skills that are critical to future growth.

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