Displaying items by tag: branding
Where we got our name
"The Fields of Athenry" is a song written in 1979 by Pete St. John in the style of an Irish folk ballad.
Set during the Potato Famine in Ireland in the 1840s, the lyrics feature a fictional man called Michael, his wife Mary and their baby from near Athenry in County Galway, where the potato fields lay empty ... the Fields of Athenry.
Our brand baby journey
Like any newborn, the name is carefully chosen. After all, you’ll carry it with you for a long time. With a food company, the same considerations re: personality, how it rolls off the tongue, how it feels; all combine to name the baby.
As time goes by, because with any luck - every night you go to bed smarter than when you woke up – you see where improvements can be made. A business is an evolutionary process, and to stand in the way of evolution is to wither and die. There's been lots of extra work going on behind the scenes here and we're excited to finally share what we've been working on.
Capital and other initiatives in this company are co-funded by the European Regional Development Fund and Enterprise Ireland under the Border, Midland and Western Regional Operational Programme 2014-2020. The aim of the initiatives was to purchase assets to allow the company to increase productivity resulting in improved competitiveness, and to recruit a key manager bringing skills that are critical to future growth.