Like any newborn, the name is carefully chosen. After all, you’ll carry it with you for a long time. With a food company, the same considerations re: personality, how it rolls off the tongue, how it feels; all combine to name the baby.
As time goes by, because with any luck - every night you go to bed smarter than when you woke up – you see where improvements can be made. A business is an evolutionary process, and to stand in the way of evolution is to wither and die. There's been lots of extra work going on behind the scenes here and we're excited to finally share what we've been working on.